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NEW YORK Cynthia McFarlane, evp, managing director of Conill Advertising’s U.S. Hispanic business, has expanded her duties to assume the new post of president, Nazca Saatchi & Saatchi Latin America, she confirmed on Tuesday.
As president of Nazca Saatchi & Saatchi, she widens her executive role to include oversight of the organization’s business in Latin America while continuing to guide Conill in her new role as that company’s CEO.
For McFarlane, the added responsibility provides an opportunity to continue building on the company’s strong growth pattern for its domestic Hispanic business and for operations in Latin America.
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