A Healthy Challenge: The National Nutrition Test,' airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age" />

A Healthy Challenge: The National Nutrition Test,' airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age" /> CONAGRA PASSES THE TEST <br clear="none"/><br clear="none"/><br clear="none"/><br clear="none"/>A Healthy Challenge: The National Nutrition Test,' airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age

A Healthy Challenge: The National Nutrition Test,' airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age" />

A Healthy Challenge: The National Nutrition Test,’ airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Brand Marketing

CONAGRA PASSES THE TEST

A Healthy Challenge: The National Nutrition Test,' airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age

CONAGRA PASSES THE TEST <br clear=none/><br clear=none/><br clear=none/><br clear=none/>A Healthy Challenge: The National Nutrition Test,’ airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age

By Adweek Staff

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ConAgra’s Healthy Choice food line and the American Heart Association are the sponsors of the 60-minute program about nutrition and diet; spots for Healthy Choice and other advertisers are included.
The program was created by ConAgra agency CME-KHBB, Minneapolis, and its TV production subsidiary Cash Plus. Sitcom star Markie Post hosts the program.
Promotion agency Mayer-Douglas, Minnetonka, Minn., and pr agency Fleishmann-Hillard, St. Louis, also played parts in the project.
Month-long consumer promotions, part of Healthy Choice’s sponsorship of the AHA’s in-store and in-school HeartFest program, accompany the Lifetime program.
Copyright Adweek L.P. (1993)

Brand Marketing

CONAGRA PASSES THE TEST

A Healthy Challenge: The National Nutrition Test,' airing Oct. 16 and 19 on the Lifetime cable network, is less an infomercial than a throwback to the days age

Adweek Staff

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