Neff headwear company launched in 2002, initially selling accessories for snowboarders and skateboarders—think beanies, sweatbands and hats. Now at 14, and with a broader selection of accessories, the company has established solid street cred after being sported by some of the hippest millennial celebs—Kate Upton, Wiz Khalifa, Scarlett Johansson and Lil Wayne, to name a few. Neff is based in Camarillo, Calif., in an office they've dubbed the "USS Neff" that is full of inspiration, artwork and a Ping-Pong table. "When we bought the building, we wanted to completely transform it to be very open," said founder and CEO Shaun Neff. "We built it with all glass to encourage community and give employees a place where they could easily work together. Overall we wanted an office vibe that says this is a dope brand that creates dope ideas." Also, its close proximity to the beach means work can be put on hold when the surf's right.
It’s Not Hard to Tell
Jean-Michel Basquiat is one of Neff’s favorite artists, and the firm recently collaborated with the Basquiat team to create a line inspired by the artist.
“I just envisioned us as a gumball machine because you can get 20 different colors and flavors, which really captures the heart of Neff that we continue to put out a variety of flavors that match the ebb and flow of youth culture that is always changing,” he said.
The sweatband is one of the originals that Neff passed out to pro snowboarders. “I was so excited to get it back and frame it because it reminds me of the roots of this brand and where it all started,” he said.
“I thought this was a dope-looking piece to have in the office,” said Neff.
To break up the monotony of packing boxes, Neff put a Ping-Pong table in the warehouse to encourage employees to have some fun.
This story first appeared in the April 11 issue of Adweek magazine. Click here to subscribe.