COLONEL BOGEY MARCHES AGAIN

The Loomis Agency was prepared with a patriotic theme for Furr’s Family Dining when broadcast advertising resumed in the week following the Sept. 11 terrorist attacks.

The Dallas agency had created a “Be prepared” television campaign for the cafeteria chain that showed animated silverware drilling to the “Colonel Bogey March,” the whistling theme music from Bridge on the River Kwai.

“We did consider whether or not we should move ahead with the spot,” said agency president Mike Sullivan. “In the end we saw it as a nod of the head or tip of the hat to patriotism in general, so we said let’s go with it.”

The spot, the second for the client produced by Loomis, is now airing in six markets in Texas, Oklahoma and New Mexico, where it is trumpeting a $5.99 all-you-can-eat special. Supporting radio and point-of-purchase materials are included in the campaign.