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CHICAGO Real estate giant Coldwell Banker has named Havas’ McKinney as lead agency on its estimated $100 million ad account, a shop representative confirmed.
McKinney won the account over co-finalist Hill, Holliday, Connors, Cosmopulos, a Boston-based Interpublic Group agency, in a review managed by consultant Hasan & Co. The incumbent, Publicis Groupe’s Kaplan Thaler Group, did not participate.
“They need a national agency because as the world moves more to a model where local agents continue to play a role in making people close deals, the Web will help people do the initial work,” said Jeff Jones, president of McKinney in Durham, N.C.
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