NEW YORK Omnicom’s Colangelo Synergy Marketing in Darien, Conn., has expanded its relationship with Cadbury organic chocolate brand Green & Black’s, adding integrated marketing and strategic development chores on a global basis.
The agency had already handled G&B in the U.S., where media spending was $4.4 million in 2008 and $2.5 million in the first half of ’09, per Nielsen.
Colangelo picks up duties in the U.K., Australia, New Zealand and Canada. The shop won the domestic business two years ago. The expansion of chores was made based mainly on the shop’s “effective strategic work” for the brand in the U.S., the client said.
Agency president Rob Colangelo said in a statement: “Green & Black’s offers consumers what they are looking for — quality, taste and a brand they can feel good about supporting. In addition to simply producing absolutely great-tasting chocolate, Green & Black’s is a leader in the fair trade movement, having been dedicated to paying farmers a fair price for their crops since the business began.”
Colangelo has considerable food experience and in addition to Cadbury, handles work for Kraft, Diageo, Unilever and Church & Dwight, among others.