Cohn & Wells Retools Under Euro RSCG




SAN FRANCISCO-Direct marketing firm Cohn & Wells has changed its name to Cohn & Wells Partners Euro RSCG and hired several senior-level executives to fill its new global partnership structure.
The new operating structure is designed to help the shop better deliver integrated marketing services to its clients, which include Volvo, MCI and Intel. The name change reflects Euro RSCG’s strategy of branding its shops.
The structure includes three existing managing partners in the San Francisco headquarters: John Greer and Susan Murphy, who have both worked for the shop for several years, and Michael Kantrow, who recently joined from Euro RSCG Worldwide, where he was responsible for global network development.
Brad Benton and Mary Kerford were also appointed partners in San Francisco.
In addition, the shop has added new partners at its Toronto, New York and Sydney, Australia, offices.
“This brings our entrepreneurial team of partners across all our offices closer together to further capitalize on the agency’s diverse and experienced talent base,” said Kantrow. “We’re fully committed to the idea of partnership within our own network and with our sister agencies.”
Another key hire in San Francisco is Mike McGovern, who recently joined the agency from FCB Direct Canada, where he was vice president, executive creative director, for more than 15 years, working for clients such as Fidelity Investments and Royal Bank of Canada. He is a partner and creative director at his new shop.
“Mike is a seasoned creative leader with an integrated marketing point of view,” said Greer. ƒ