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NEW YORK Corporate profitability, a steady Gross Domestic Product and the fast-growing direct mail and Internet sectors will boost U.S. advertising spending 6.4 percent and global ad spending 5-7 percent in 2005, according to a presentation today at the UBS Media Week Conference.
Bob Coen, director of forecasting at Interpublic Group’s Universal McCann, told investors and analysts who gathered at the Grand Hyatt here, “The year 2005 looks like it’s going to be a very good year for the advertising industry.”
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