Coca-Cola: TAKIN' IT TO THE STREETS



Coca-Cola takes aim on the youth market and rival Pepsi in one of the first spots created by its unique advertising 'partnership' of McCann-Erickso

Although all the spots in the ‘Always Coca-Cola’ campaign are meant to be ‘vintage Hollywood,’ the ‘School House’ commercial is clearly 1993 MTV. Tailored to reach the cutting-edge crew that has long been Pepsi’s franchise, the ad features teens and tweens who are animated through a collage of chalk sketches and ink and paper drawings.
As the animated characters make their way through festive city streets, a more urban, streetwise version of the ‘Always’ jingle is provided by a DJ mixing with manhole covers. Before the collage kids head into a school house, they take time for dancing, a game of baseball and, of course, a quick Coke. The spot was directed by Osbert Parker and produced by Robert Parker of Limelight/L.A. and supervised by CAA creative directors Shelly Hochran and Len Fink.
Copyright Adweek L.P. (1993)