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Co Collective, the startup brand consultancy led by Rosemarie Ryan and Ty Montague, has poached R/GA’s Conrad Lisco to steer social media marketing.
Lisco, group director of social media at R/GA, will be head of community experience at Co Collective, reporting to Ryan and Montague, a Co representative confirmed. He starts April 4.
At R/GA in New York, Lisco, 28, worked on clients such as Nike and Walmart. He spent about a year at the Interpublic Group shop and is seen as a leading practitioner in the nascent field of social media marketing.
“A lot of what we are doing with clients involves actually helping them restructure themselves for the networked world,” said Montague, co-CEO at Co Collective in New York.
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