Our CMO Special Issue proves that there has never been a more confounding time to be a marketer. The range of media choices is infinite, and the economy has created a risk-averse climate. Yet many marketers have taken big risks with their brands and, perhaps more importantly, decided what their brands should stand for. The combination of that restraint and a “consequences be damned” attitude has resulted in success for these winners, like Old Spice’s James Moorhead, our Grand Marketer of the Year.
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