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By Trevor Jensen
CHICAGO–General Mills backs its recently acquired Chex cereal brand with a new campaign from Campbell Mithun Esty that asserts ‘Chex marks the spot.’
The initial 30-second TV spot from CME in Minneapolis, breaks today on network and cable TV. The single spot covers all the Chex varieties, Corn, Rice, Wheat and Multi-Bran. Print, radio and additional TV spots will run throughout the year.
The CME campaign tries to freshen the image of Chex, said John Hurst, executive creative director and copywriter at CME.
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