Clothestime Brings In Pasadena, Mainly for Direct Mail Efforts

Clothestime, an Anaheim, Calif.-based discount fashion retailer, has selected Pasadena Advertising as its ad agency.
The small Pasadena, Calif.-based shop will handle mostly direct mail and possibly some outdoor and magazine ads for the struggling retailer, according to Suzanne Marks, agency president and chief executive officer.
Pasadena created a radio campaign for Clothestime late last summer, and was awarded additional ad duties earlier this month. “We tested the radio for back-to-school, and it was successful for them,” Marks said.