Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Despite last year’s disappointing Coke Classic campaign from Cliff Freeman and Partners, the agency appears to be in the beverage giant’s good graces.
Without a review, Coke has awarded creative duties to the New York shop to launch KMX, its new high-energy drink.
“They’ve worked on other parts of our business, and we thought they’d be a good fit for this brand,” said client representative Susan McDermott. The shop has handled Fanta and Cherry Coke since 1996.
Cliff
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in