Cliff Freeman Out of Long John Silver’s Race

NEW YORK–Cliff Freeman and Partners has been dropped from Long John Silver’s $20 million broadcast creative review, a client executive confirmed.

“We just thought the other three (contenders) brought thinking and ideas closer to what we were looking for,” said Mike Baker, vice president of national advertising for the Louisville, Ky.-based chain, who confirmed Freeman has been cut.

Executives at the New York agency could not immediately be reached.

The remaining contenders are BBDO in New York, Foote, Cone & Belding in Chicago and Campbell-Ewald in Warren, Mich. A decision had been expected as early as this week, but Baker said a selection could be as much as a month away and that more meetings are scheduled. Media is not part of the review.

Creative Alliance in Louisville, Ky., will continue to handle print creative, while Empower MediaMarketing in Cincinnati will handle media. LJS, owned by Tricon Global, split with Fallon, Minneapolis, last month after two years.