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Staff Reports
NEW YORK–With nearly 90 percent of advertising inventory sold for Super Bowl XXXIII, the emerging list of advertisers is full of new product entries–and a few surprises.
While the price of a 30-second spot on the Fox telecast has been hovering around $1.6 million, sources said at least two advertisers have paid more: Anheuser-Busch is paying extra for category exclusivity for 10 spots from Goodby, Silverstein & Partners and DDB Needham, and the World Wrestling Federation.
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