Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON The Cleveland Clinic has launched “Letters to tomorrow,” a campaign based on patient experiences.
The work from Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in New York focuses on the things patients look forward to once their treatment is completed.
One print execution presents a letter from an aneurism patient written to “Anyone eyeing my corner office.” The text continues: “Don’t even think about it. And don’t play with any of my desk toys. I’ll be back next week.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in