CLASSIC CAMPAIGN: Pillow Talk





‘Hello?’ the ad reads.
‘You snore.’
‘And you steal all the covers. What time did you leave?’
‘Six-thirty. You looked like a toppled Greek statue lying there. Only some tourist had swiped your fig leaf. I was tempted to wake you up.’
‘I miss you already.’
In 1981, David Ogilvy thought it the most risque copy he’d ever seen. Product sales went up 25% that year, and the ad was voted the best to appear in magazines. The product is Paco Rabanne men’s cologne, and the agency is Ogilvy & Mather.
Copyright Adweek L.P. (1993)