Clarke Loses Deadrick




Creative Director Heads Back to Mullen
BOSTON–Terry Clarke is again on the hunt for a new creative director. The chairman of Clarke Goward last week said Spencer Deadrick had left the Boston shop to rejoin Mullen in Wenham, Mass.
Clarke said there was no way he could compete with Mullen’s offer to Deadrick. No replacement has been named.
At Mullen, which he left two years ago to join Clarke Goward, Deadrick will become one-half of three group creative director teams reporting to executive creative director Edward Boches.
Deadrick will partner with Amy Watt, who currently works on such accounts as The Stanley Works, Dexter Shoes and Malden Mills, Boches said. Deadrick could not be reached for comment at press time last week.
A second creative group is run by Jim Garavanti and Greg Bokor, and Boches said a search continues for a copywriter to pair with Andrew Lewis at the helm of a third group.
Deadrick, like his many distinguished predecessors–including Fallon McElligott’s David Lubars and Hill, Holliday, Connors, Cosmopulos’ Mike Sheehan–created arresting ads for smallish clients such as Papa Gino’s, Commonwealth Brewing Co., Ragged Mountain and Morgan Memorial Goodwill Industries.
Deadrick’s resignation is the latest in a series of executive defections from Clarke Goward and its public relations sister shop, Clarke & Co.
Agency president Jud Horner resigned last year, and Clarke & Co. president Peter Morrissey ended a 20-year partnership earlier this year to start a new firm.
Clark has said he has no interest in selling the agency he founded in 1978, making it difficult for other shareholders to affect the course of the agency or receive any significant payout from their contributions to the growth of the shop.