D’Angelo Account Arrives as Eastpak Exits
BOSTON–Clarke Goward last week bid farewell to 14-year client Eastpak but welcomed aboard new business from D’Angelo Sandwich Shops.
Agency official Mike Norton estimated the Eastpak assignment at $1 million in annual billings. The shop said the D’Angelo account is worth about $1.5 million.
D’Angelo, which operates about 150 stores in New England and upstate New York, tapped the Boston shop based largely on its work for the client’s parent company, Papa Gino’s in Dedham, Mass., Norton said.
The D’Angelo account has been handled in-house for about a year. Previously, the client worked with Goodby, Silverstein & Partners in San Francisco.
Separately, Clarke Goward and Eastpak mutually agreed to part ways for a variety of business reasons, including shrinking profit margins, according to Norton. Client officials could not be reached by press time.
The agency’s lauded creative work for Eastpak–including print and broadcast ads that feature a skeleton wearing one of the company’s backpacks–has been running for about three years.
For now, the Eastpak business remains unassigned, and the client will likely use Clarke Goward’s work well into 1998, Norton said.
Eastpak parent Coleman Co., a unit of Revlon, recently assigned its account to Tarlow Advertising in New York.It is unknown if Eastpak will eventually move to Tarlow or hold a review.