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Young & Rubicam’s Bay Area office agitated quite a few San Fran cisco residents last year with its biting campaign for the City of Oakland, but the shop is taking a kinder approach in its latest print and billboard ads for the city.
The new ads, for an Oakland beautification project, aim to “instill a sense of pride in Oakland,” agency president Penny Baldwin said. Gone are the characterizations of San Francisco as “the other city by the Bay” that caused a media storm last summer.
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