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SiegelGale, a contender in the ongoing review for the $50 million account of the U.S. Air Force, broke a new campaign for the client in movie theaters last week.
Ads range from aerial dogfights to an emotionally charged spot in which a scene with a mother and her children is transformed into a still photo taped inside the cockpit of an Air Force jet being piloted through a dark night.
Kenneth Cooke, chief creative officer of SiegelGale, called the latter spot “very atypical of most military advertising” with its emotional, rather than adventure-driven, appeal.
The New York shop created one 60-second movie trailer and four 30-second television spots as a subcontractor for agency of record Bozell Kamstra Texas in Irving, Texas.
The advertising campaign, with a budget of $34 million, will air on national network television beginning in September.
Agencies participating in the current Air Force review said the appearance of the new...
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