The Coalition for Innovative Media Measurement named Jane Clarke the media research consortium’s first managing director. She was most recently vp of insights and innovation for Time Warner Global Media Group.
In her new position, announced Tuesday (Dec. 8) Clarke will manage the request for information process, vendor relationships and research studies for the group. She’ll also coordinate communications and supply monthly updates to CIMM’s 15 advertiser, agency and network members and seek out new members.
Formed in September, CIMM’s members are seeking alternatives to traditional TV measurement by pooling funds and soliciting new research.
“Jane has the knowledge, experience and relationships to drive a collaborative effort like CIMM toward identifying excellence in media measurement innovation,” said Colleen Fahey Rush, chairman of the CIMM executive board and executive vp of strategic insights and research for MTV Networks.