Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Amid rising unemployment rates and a healthcare crisis that’s bound to be top-of-mind for voters this fall, health insurance company Cigna has launched an ad campaign aimed at changing the way consumers perceive the brand and the overall healthcare system.
The effort kicks off today with a series of print ads running in The Wall Street Journal. One ad features a child hugging her mother happily, while another shows a mother and father playing with their children.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in