BOSTON–Dartmouth-Hitchcock Medical Center has named Church & Main its first agency of record. The shop was chosen from four finalists after a three-month review.
“Church & Main had a very strong healthcare background,” said Laurie Storey-Manseau, director of public affairs and marketing at the Lebanon, N.H., medical center. “Philosophically and culturally, the two organizations seemed to mesh very well.”
To date, the client has done only “minimal” advertising, said Storey-Manseau. “Marketing is a relatively new thing at Dartmouth-Hitchcock, but as managed care has penetrated New Hampshire and Vermont, we certainly have to get the word out that Dartmouth-Hitchcock is a top-notch organization.”
Billings were estimated in the half-million-dollar range. The marketing push will most likely include broadcast, print, direct mailing and special events planning to promote the client’s cardiac services, cancer center and children’s ward, according to Elizabeth Brown, vice president/account management for Church & Main.
The only teaching hospital in the Granite State, Dartmouth-Hitchcock is affiliated with Dartmouth Medical School and Mary Hitchcock Memorial Hospital, both in Hanover, N.H., as well as the VA Medical Center in White River Junction, Vt. Church & Main will work also with these entities, Storey-Manseau said.
Dartmouth-Hitchcock is also a member of The Hitchcock Alliance, a collaboration of nine health centers in northern New England.
Church & Main’s account team will be led by Brown and agency president David Blistein. Brown has extensive experience on the client side of healthcare, previously serving as vice president of marketing and planning at Southern New Hampshire Regional Medical Center, formerly Nashua Memorial Hospital.
Founded in 1980, Church & Main in Keene, N.H., counts PC Connection, New Hampshire Ball Bearings and The Netherlands Insurance Cos. among its clients.
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