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Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy?
Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix.
As part of an hour-long presentation, Francois previewed three videos of Burgundy in a bright red suit, standing next to a black 2014 Durango. In one, he touts the size of the car's glovebox.
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