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Last year, Kia put onetime super spy Pierce Brosnan in a campaign that cast its 2016 Sorrento as "The Perfect Getaway Vehicle."
This year, Kia's celebrity spokesperson is Christopher Walken—and in David&Goliath's seventh consecutive Super Bowl ad for its first and largest client, the actor would like to invite viewers into his "Walken Closet." … Get it?
Walken will help promote the 2016 Kia Optima in a full 60-second spot set to run in the third quarter.
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