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Chairs are like Facebook. And colorful socks are like Kia.
In one of the more amusing advertising metaphors we’ve seen in a while, Kia likens its midsize Optima sedan to very colorful socks—in its Super Bowl commercial, starring Christopher Walken, which rolled out online Tuesday in a slightly extended version.
Where the famous Facebook metaphor was overblown and arrogant, Kia’s is delightfully self-deprecating. And Walken’s comically intense performance, with shades of Captain Koons, will surely be among the most well-liked of any celebrity on Sunday’s game.
The spot, created by David&Goliath, starts off with an amusingly dumb pun.
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