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Isn’t an ad supposed to brag about how marvelous the product’s ingredients are? Invoking the “lowly tuber” and the “humble Stobrawa potato”—and then impaling one a pitchfork—this ad for “the world’s only luxury potato vodka” is almost insulting to the spuds. Oddly enough, this gives the brand character. For one thing, it’s a luxury to read an ad for an upscale brand without wading through an adjectival swamp of wanna-be elegance. Smart advertisers realize the definition of “luxury” is in flux.
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