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Choice Hotels International is going after money-conscious consumers with a new campaign highlighting the value travelers get by choosing its family of brands.
Three new spots, via Arnold Worldwide in Washington, show that Quality, Comfort Inn and Comfort Suites–among other Choice Hotels International properties–offer complimentary services like free breakfast and Internet access. Choice Hotels has 5,800 locations worldwide.
The spots, which show hotel guests dining, visiting an amusement park and taking a carriage ride, relay the value message via free amenities that Choice Hotels offers.
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