China Calls And The World Listens

When Motorola’s late CMO, Geoffrey Frost, first saw the Razr work produced by Ogilvy & Mather in Beijing, he thought it was a big idea, worthy of use in more than one market. The office has produced 12 global Motorola campaigns since 2004—and it serves as one example of how China, with its size and market potential, will become a critical focus of innovation for marketers, who may increasingly take those local ideas around the world.

Ian Chapman-Banks, Motorola’s gm of marketing and business development for mobile devices in North Asia, says this is just the beginning.