Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The U.S. has earned its second Grand Prix of the 2011 Cannes Lions, with Digital Kitchen in Chicago topping the Design contest for its stunning, digitally infused interior-design work at the The Cosmopolitan hotel in Las Vegas.
The Cosmopolitan is an iconic luxury brand. Digital Kitchen's task was to give the building itself a personality and a voice. The agency installed digital displays throughout the hotel that looked like dynamic art canvases. The immersive digital experience extended to the marquee, the casino, the elevators, and most of all the lobby—which presented a unique blend of architecture, contemporary art and digital technology.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in