It may not be the best time to announce a new internship program, but Chicago’s Leo Burnett has announced a partnership with the Miami Ad School that will bring young creatives north for some real-world training.
The first group of 12 interns arrives in Chicago today and will spend 10 weeks working with art director/copywriter teams on Burnett accounts. Three nights a week, senior creative staff members will conduct classroom sessions covering such topics as presentation skills and concept work. The plan is to conduct four 10-week sessions annually.
The partnership, a first for both parties, was developed by Flinn Dallis, Burnett senior vice president and director of creative operations, and Ron and Pippa Siechrist, who founded the Miami Ad School in 1993. Dallis serves on the school’s board of directors. Five graduates of the school are currently full-time staffers at Burnett.
“This industry-leading partnership is just one of many steps Burnett has taken recently to pump up our creative atmosphere,” said Cheryl Berman, chief creative officer for Leo Burnett U.S.A. “We will continue to do whatever it takes to produce the best creative for our clients.” –Scott Hume
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