DALLAS – Seven-Up USA will add Cherry 7UP to its ongoing ‘Uncola’ marketing strategy when the company rolls out its 1994 campaign from Chicago agency Leo Burnett. It was announced last week that the Dallas-based company will continue its visual interpretation of ‘Uncola’ in four new spots for 7UP and Diet 7UP in 1994 but also will break its first new TV since 1989 for its Cherry 7UP brand. The 7UP and Diet 7UP work takes last year’s concept – an animated ‘change demonstration’ showing a cola transforming into the lighter Uncola – and moves it to a new level by introducing a human element. The spots will break during the Super Bowl in January.
Copyright Adweek L.P. (1993)