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NEW YORK Dow Chemical today said it has hired a team of agencies from Interpublic Group in a move to consolidate its advertising and marketing account, now handled by various marketing services companies.
The IPG team bested agencies from WPP Group in the final round.
Estimated billings are $25-30 million, according to sources.
In a statement, Dow said, it chose the IPG shops “to help accelerate [our] integrated corporate reputation strategy on a global basis. The company, which had been conducting an agency search for the past two months, wants key stakeholders to better understand how its products, people and actions contribute to human progress.
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