Cheil USA Names Strategy Chief

Cheil USA has appointed Ian Baer chief strategy officer. In that position, Baer will provide thought leadership to all Cheil USA clients in integrated brand strategy, consumer insights, account planning and analytics. He will report to Michael Kim, president of Cheil USA. Previously, Baer was president of Big Fuel Communications, a New York-based marketing company, working for clients like Colgate-Palmolive, Yahoo and Fisher-Price. Baer has also held senior positions at iCrossing, TBWA, Deutsch, Rapp Collins and JWT. Kim said: “Ian’s extensive experience in all areas of marketing complemented by his expertise in new media will add another level to our clients’ marketing strategies.”