Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Maybe it just figured the nation’s capital could do with a taste of California mellow, or maybe it was tired of the traditional, predictable ambience of big-city hotels.
Either way, the Topaz Hotel in Washington got what it asked for when it enlisted Ad-Lib Creative in San Francisco to put a new twist on “do not disturb” signs, among other hotel staples.
“We wanted to do something calming and soothing, but still tongue-in-cheek,” explained the shop’s creative director, John Marin.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in