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Check-cashing offices are the latest venue to become a medium for advertising.
Interactive Advertising Network plans to set up more than 3,000 TV screens inside check-cashing facilities nationwide within the next year and a half, said Keith Lockhart, executive vice president of marketing and operations.
IAN is hoping to attract clients who want to target minorities: of the 3-5 million people who visit check cashing facilities monthly, almost 85 percent are Hispanic or African American, said Lockhart.
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