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Moss/Dragoti has won all duties on Cable News Network’s ad account, which the client said is worth $25 million.
The New York shop will evolve the national campaign created by Boston’s Hill, Holliday, Connors, Cosmopulos, which was hired in June. Before that, CNN handled advertising
in-house. Moss/Dragoti will continue to use the “You are what you know” tagline.
The Atlanta news channel’s Mark Harrad said executives were pleased with HHCC’s work, but that they split over “differences in creative execution” in the last few weeks.
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