Moss/Dragoti has won all duties on Cable News Network’s ad account, which the client said is worth $25 million.
The New York shop will evolve the national campaign created by Boston’s Hill, Holliday, Connors, Cosmopulos, which was hired in June. Before that, CNN handled advertising
in-house. Moss/Dragoti will continue to use the “You are what you know” tagline.
The Atlanta news channel’s Mark Harrad said executives were pleased with HHCC’s work, but that they split over “differences in creative execution” in the last few weeks. He would not elaborate.
Before choosing Moss/Dragoti, CNN also considered Christy MacDougal Mitchell in New York, Harrad said.
The campaign continues on spot television, national cable, radio, cross-channel promos on
stations owned by parent Turner Broadcasting, special interest consumer magazines and outdoor venues. New creative executions break today.
Competitive Media Reporting cites spending through May at $5.5 million. Total 1998 expenditures were $12.4 million. –Kathleen Sampey