CHANNEL M, UNIVERSAL CITY, CALIF.

Representatives from the U.S. Navy Recruiting Command, independent marketing firm Channel M and Interpublic Group’s Campbell-Ewald gathered July 17 at Universal City, Calif.’s CityWalk Loews Cineplex theater to launch the Navy-branded video game, Navy Training Exercise: Strike and Retrieve. Pictured in front of gamers glued to their Alienware PCs are Navy commander David Hostetler (l.) and Channel M finance and operations director Eric Hebel.