Cellboost Calls On M1 for National Rollout

LOS ANGELES M1 Partnership has been tapped to develop a national launch campaign for Cellboost, a new disposable cell phone battery charger, the agency said.

The independent shop in Culver City, Calif., was awarded the assignment after handling projects for Cellboost, including developing a logo, packaging and a point-of-purchase system.

M1 has also created a regional campaign for Cellboost, which is the flagship product of Compact Power Systems in Canoga Park, Calif. That effort, which launched this week, included print ads with the line: “Instant battery power for your cell phone.”