Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
RadioShack’s celebrity spokesmen will take a backseat to its high-end, exclusive products in an estimated $80 million-plus effort breaking next month via in-house agency Circle R Group in Fort Worth, Texas, the client said. Three TV spots will separately feature Howie Long, Shaquille O’Neal and Vanessa Williams. The celebs will act as bookends for dozens of variations touting items like Virgin Mobile and iGo products. RadioShack’s first in-theater ad is also in the mix.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in