Celebs People Asprey’s Global Push

NEW YORK High-end designer and marketer Asprey said Tuesday that actress Keira Knightley will star in its autumn/winter 2003 global advertising campaign.

The print campaign, created in-house, art directed by Baron & Baron and photographed by Bruce Weber, will also feature actor Joseph Fiennes and several well-known models and socialites. The work will break in November issues of British and American magazines to coincide with the unveiling of the entire product collection at Asprey stores in London and in New York. Campaign spending was not given.

London-based Asprey, best known for its silver and leather goods, exclusive porcelain, crystal, rare books and equally rare gems, is expanding its inventory to include watches and pens, silk, china and crystal, ready-to-wear, shoes and fashion accessories.

“We are thrilled to have Keira Knightley as the face of Asprey,” Gianluca Brozzetti, chief executive officer of A&G Group, which owns Asprey, said in a statement. “This advertising campaign will be the first we have done that truly reflects the global luxury lifestyle of Asprey, and I cannot think of anyone more appropriate to represent us than Keira.”

Knightley’s movie credits include Pirates of the Caribbean, Bend It Like Beckham and Star Wars Episode I: The Phantom Menace.

—Brandweek staff report