Cayman Islands Back on Review Track

After a hiatus of several months, the review for the Cayman Islands Department of Tourism is back on track. Still vying for the $8-10 million account are CGN in Boston, The Zimmerman Agency in Tallahassee, Fla., Work in Richmond, Va., and The Lord Group and DiMassimo Brand Advertising, both New York, sources said. Final presentations are slated for Nov. 19-20 in the Cayman Islands, sources said.

The review, which was launched in July, is being managed by Darien, Conn.-based consultancy Madigan Pratt & Associates. Originally, the client was scheduled to select finalists in September and make a final decision by October. But, the review was delayed due in part to the uncertainty in the travel market, a source said.

The 18-year incumbent, O’Leary Clarke & Partners did not defend. The latest TV and print campaign from the New York agency broke in December 2000 and carried the tagline, “Relax at Cayman.” According to CMR, the client spent $6 million in measured media last year.