Carty to Wheelhouse

Brian Carty, former executive vice president and managing director of Hill, Holliday, Connors, Cosmopulos and a principal architect of its recent new-business success, last week joined Wheelhouse Corp., an Internet marketing services firm, as chief executive.
Carty, 50, was tapped for Wheelhouse, Burlington, Mass., by Frank Ingari, the firm’s chairman and a former top marketing executive at Lotus Development Corp., which in the 1990s was one of Hill, Holliday’s key accounts. Carty said that tie played no role in his hiring, and he had not met Ingari prior to his recruitment by Wheelhouse. Ingari was not available for comment.
“I like being in companies where there’s an entrepreneurial spirit,” Carty said.
He likened the frenetic pace of his five years at Hill, Holliday to being “strapped into the nose-cone,” but said the opportunity to be a CEO and master of his own destiny at Wheelhouse was too good to pass up. Carty is credited with helping Hill, Holliday win accounts such as Fidelity Investments and Fleet Bank. His successor will be named in the next few weeks, said agency spokesman Eric Fehrnstrom.
Carty’s departure comes a week after a major reorganization at Hill, Holliday in which Mike Sheehan, who will return to the shop from DDB Chicago, and client services director June Blocklin were named co-presidents. They effectively replace Fred Bertino, who resigned to become a partner in the Boston office of Square One [Adweek, May 22].
At the 108-person, privately held Wheelhouse, Carty will oversee all operations for the firm, which helps establish Web strategies for clients such as and RSA Security. K