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Carrows restaurants has named Kovel Kresser & Partners agency of record for its consolidated $7 million account.
The Santa Monica, Calif.-based agency was selected after a review that initially included about a dozen shops. The other finalists were Asher/ Gould Advertising and Weller, O’Sullivan, Zuckerman & Lightcap, both in Los Angeles; and Colby Effler & Partners in Santa Monica. The incumbent on the creative side was Cohen/Johnson in Los Angeles, and the media was previously handled by the Los Angeles and Santa Ana, Calif.,
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