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Agency Receives Money Order Assignment
CHICAGO–Money order processor Travelers Express tapped Minneapolis agency Carmichael Lynch for a brand positioning project after a short review.
Carmichael beat out crosstown competitor Cevette & Co. and New York agency MacNamara, Stewart, Saperstein for the project, said Jeff Wilcox, a representative for the company [Adweek, July 27].
Wilcox said Minneapolis-based Travelers Express was impressed with Carmichael’s relevant experience, including design work for Dayton Hudson Corp. He added that the agency’s proximity was a plus.
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