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Carmichael Lynch is among six semifinalists in the review for pen maker A.T. Cross, sources said.
Joining the Minneapolis agency in the hunt are Avrett, Free & Ginsberg; Bates USA; D’Arcy Masius Benton & Bowles; and Margeotes/Fertitta + Partners, all in New York; and The Martin Agency, based in Richmond, Va.
The six semifinalists were selected based on their ability to craft branding campaigns with broad consumer appeal, sources said.
A pair of agencies with existing ties to the client are not involved.
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