Seth Grossman has been named managing director of Carat in China, replacing Michelle Lau, who has taken a sabbatical from the agency.
Grossman (pictured) joined Carat in 2007 to establish the agency’s communications planning discipline and in 2008 was promoted to managing director for Eastern China.
He will oversee clients including Adidas, Beiersdorf, Kraft, Mattel, Nokia, Pernod Ricard, Philips and Tourism Australia.
K.F. Lee, CEO of Aegis Media Greater China, described Grossman as one of the best talents in the Carat network: “He is a true team player who inspires his staff and connects on all levels with his clients. I am looking forward to seeing him bring his magic touch to the new role.”
A native of the United States, he is fluent in Mandarin Chinese and is a graduate of Princeton University with a dual degree in Chinese History and American Studies.
He was recently named 2009 Asia-Pacific business development/account person of the year by Media/Marketing Magazine Asia, while the unit he leads at Carat in Shanghai was named office of the year for North Asia.
See also: “Aegis Preps for Growth in China”