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Seth Grossman has been named managing director of Carat in China, replacing Michelle Lau, who has taken a sabbatical from the agency.
Grossman (pictured) joined Carat in 2007 to establish the agency’s communications planning discipline and in 2008 was promoted to managing director for Eastern China.
He will oversee clients including Adidas, Beiersdorf, Kraft, Mattel, Nokia, Pernod Ricard, Philips and Tourism Australia.
K.F. Lee, CEO of Aegis Media Greater China, described Grossman as one of the best talents in the Carat network: “He is a true team player who inspires his staff and connects on all levels with his clients.
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