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Toyota, Honda and Chevrolet are perceived by consumers as selling the most environmentally friendly and fuel-efficient models, according to a new Eco Watch study from Kelley Blue Book Marketing Research.
Sixty percent of respondents reported they were “extremely concerned” or “very concerned” about the environment, citing water and air pollution, global warming and energy shortages as their primary issues.
The online study of 1,000 in-market consumers, taken in September, also found:
* 58% were considering a more fuel-efficient vehicle for their next purchase.
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